A Tuscan way of life
that reaches the world
Oria brings together people who share the same way of inhabiting the world. Mediterranean culture as a starting point —and other regions where that way of living is also celebrated— as a horizon.
Oria comes from áurea
The name Oria is born from áurea: the golden proportion that nature uses to build what is beautiful. It is in the spiral of a sunflower, in the shell of the nautilus, in the arrangement of the vine's leaves, in the curve of a Val d'Orcia hill at sunset.
The company's legal name carries that exact figure: ORIA 1.618 SAS. It is not a decorative detail. It is a promise: in every decision —how we choose the parcels, how we welcome a member, how a glass is poured— we seek that proportion between care and beauty.
The values that bring us together
A community is not defined by what it buys. It is defined by what it shares. These are the values that make us choose one another.
To leave the place better than we found it. Every parcel, every barrel, every restored room is conceived at thirty, a hundred, two hundred years. We do not own time: we are its caretakers.
To care for and restore what earlier generations built. Val d'Orcia has been a UNESCO World Heritage site since 2004. The Santa Maria della Scala monastery has stood for eight centuries. We do what it takes to keep them standing.
To enjoy nature and its foods crafted where they are born: the wine among the vines, the oil beside the olive grove, the aceto in the monastery's barrels. No intermediary between the land and the table.
Mediterranean culture happens at the table, not on the screen. Oria exists so that you return to Tuscany, bring those you love, and discover the other sister terroirs where the same way of living is celebrated.
In a world increasingly mediated by artificial intelligence, authentic experiences become the scarcest good. Talking with Roberto among the vineyards. Dining with the community. The real, the unrepeatable, the present.
More than 150 owners across 30 countries. Entrepreneurs, doctors, artists, producers. Becoming part of Oria opens the door to new personal, professional and business relationships among those who share these same values.
True luxury is not speed. It is time: a harvest that lasts weeks, an aceto that waits decades, a conversation that lingers two hours. Italian slow luxury: the beauty that only appears when there is no hurry.
"Becoming part of Oria is not buying a product. It is choosing a way of inhabiting the land and time."
We are building a global community around a single idea: that Mediterranean culture —Tuscany first, and all the sister places where the same way of living is celebrated— deserves to be practised with the body present. To eat slowly. To toast looking into one another's eyes. To walk among the vines without a phone. To learn from those who have spent decades doing the same thing with mastery.
Oria is the platform for that to happen: with members who share values, products that tell a story and places that welcome with the Italian generosity of always.
Join the Oria community
Three ways in, depending on how involved you want to be: from 50 m² of the ancient olive grove to an entire hectare with your own wine signed by Roberto Cipresso.