Oria Turns Two:
A Community in Bloom

Two years ago, the idea of Oria was a conversation between Roberto Cipresso and me, on a terrace in Barcelona, with an empty bottle of Brunello between us. Today, that conversation has become deeded land, bottled wine and a community of members across four continents.

On March 12, 2023, we registered ORIA 1.618 SAS in Italy. We were two people with an ambitious dream: to democratize the ownership of vineyards in Val d'Orcia, the most beautiful territory in Tuscany, a UNESCO World Heritage Site since 2004.

Two years later, I pause to count what we have built.

The numbers that matter

I am not going to talk about valuations or projections. I prefer to talk about the numbers that define a real community. Members in Europe, Latin America and the United States. A first harvest completed. The first notarial deeds signed. Giulia answering conversations in five languages, 24 hours a day.

And the number I like most: zero members who have asked for a refund of their membership. In two years. For a completely new proposition, without precedent in the European market.

What we learned

The first year was one of construction. Legal structures, Italian notaries, data processing agreements, the wine allocation model, the logistics of international delivery. Things that are not visible from the outside but that are the skeleton of everything.

The second year was one of community. The first joint harvest. The first Oria bottles in the hands of members. The first conversations Giulia had with people who knew nothing about us and who, three months later, signed a deed in Siena.

What we learned: people are not looking for an asset. They are looking for belonging. The vineyard is not just an investment in land — it is a reason to return to Tuscany, to talk about wine, to belong to something larger than a financial portfolio.

What comes next

The third year will bring the hotel — once the UNESCO permits are complete. It will also bring the first exploration of Mendoza with Roberto. And it will bring more members, more harvests, more bottles with personal names on the labels.

But the most important thing coming is the consolidation of something that already exists: a community of people who share land, wine and the conviction that there are more beautiful ways of relating to the world.

"Oria is not a product. It is a way of being in the world." — Martín Iglesias

Thank you to every member who trusted this idea when we were still just a conversation over an empty bottle. The third year will be extraordinary.